- Year
- 2016
- Category
- Commercial · Retail
- Type
- Commercial
- Status
- Built
- Firm
- Lukstudio
- Location
- Wuhan, China
FUO is a popular hat retailer with numerous locations in China. For the rebranding of their store, Lukstudio plays with mirrors and reflections to evoke the narcissistic nature of the shoppers. The result is a surrealist journey that conjures a gallery visit. The storefront is composed of a calm array of vertical pillars in the window display: a prelude to the interior arrangement. Upon entering through a set of side doors and past a curved display wall, one discovers a spiral of ascending mirrors. The journey follows the rhythmical pillars, as people's spatial perception shifts between multiple reflections from various angles, the hats on display and their own reflection.