As we know, the surface water in the Pidu District where the building site is located is a river system composed of distributaries from the Precious Bottle Neck Neijiang River of Dujiangyan. It is the geographical feature that inspires the design inspiration of architects. Therefore, the architect did not do too much work on space partitioning, but focused on the moving line design of the hall. Responding to the concept of Dujiangyan river system field with the moving line design, the field, architecture, people, car, lifestyle and BMW brand concept are connected in a design language that the changes are derived from one unit.
The unit still inspired by the triangle symbol of
Bmw Vision
NEXT is a large geometric form suspended ceiling installation that extends through the two spaces of the mezzanine to form a symbiotic relationship. The installation overhanging the mezzanine is mainly composed of four triangles to form an arrow symbol pointing to the future. The extension part of the installation is to provide a guide for the moving line of customers. From the different car model areas in the exhibition hall to the two-layer complex multi-functional spaces including lifestyle area, merch retail area, leisure area, tea room and café area, they are derived from and connected together by the triangular unit, which also integrates display, sales, customer experience and after-sales service at the same time.
As the owner said, "we don't have any mysterious place , all services are open to customers, and everyone who comes here can freely enjoy the free services we bring to them, whether it's coffee, tea ceremony or various entertainment and social activities". Therefore, there is no physical partition in the overall space layout, with the hope of providing a space for customers to move freely. The steel structure of the unit can be recycled in the future. The design of hall open to below heightens the visual space and improves the overall brightness, so as to reduce an array of lighting arrangements, meanwhile the cost is saved and the power consumption is reduced.
The second floor is a relatively independent customer restaurant and internal office area, while on the third, fourth and fifth floors are specialized maintenance workshops. In the multi-functional complex, we focus on the moving lines diversion in the overall design, and thus independent moving lines that do not affect each other are designed for customers, service personnel and workshop workers.