- Year
- 2023
- Type
- Commercial
- Status
- Built
- Location
- Shanghai, China
Dentsu, widely recognized as one of the most innovative agencies, needed a new headquarters workplace that was forward-thinking and collaborative. To support the growth of Dentsu China operations in the ever fast-evolving advertising and marketing sector, the design of Dentsu HQ drew inspirations from futuristic, emerging technologies. The concept of ‘Future + Nature’ has driven six sub-thematic directions, namely AI, meta-verse, data, sustainability, water, and forest for the entire stack of six floors so that each floor is unique, and visually and spatially stimulating, encouraging staff to visit different floors.