The overall planning and design of the brand image focus on the changes of the current era and environment. It aims to retain the current customer groups while targeting at the younger customer groups by making bold changes.

The site itself is a big challenge – a long strip with a width at 4 meters, nearly 1/3 of the area is rigidly designated as a fire escape. This means out of a total space of 90 square meters, only 60 square meters are usable. To break away from the oppression and discomfort in a long and narrow space, the designer changed the closed wall into a hanging wall, with the gradient glass at the bottom bringing out the transparency and breathability of the closed space while fulfilling the need for privacy.

The mother-like cocoon space eases the sense of distance for customers. The tilting revolving door serves as a brand guide while subtly separating the window area from the waiting area.

The wisdom of creation in nature is often inspiring. The white feathered swan has long been a totem of elegance and beauty in human culture, and is a classic fashion icon in modern commercial society. The concept of this project is derived from the swan’s feather – the swan likened to the goddess and the feather symbolizing women’s nails and skin. The window area is decorated with immortal plants to achieve the theme of “gradient feather”. It’s also combined with a custom swing that evokes a girl’s childhood memories.

The lightweight and whirling form of feather is abstractly blended in the space design. The color system of foundations for women with different skin tones is refined into a low-saturation color scheme. Both attributes help to create a comfortably hugging space experience.