Taking cues from nearby museums for framing Dutch art, creative heritage and elegance, UNStudio’s design for "The Looking Glass" sets the stage for a unique and distinctive flagship store by reimagining the display of clothes. UNStudio's design for the facade of P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in a design that mimics billowing transparent cloth. This play with glass creates opening spaces on a pedestrian eye-level that unveil the latest designs.